ayyappan

In this article, I'm trying to brief marketing based on my experiences. From my perspective, there is no success formula for marketing. It varies industry to industry, region to region, people to people. So don't blindly follow 4Ps, 7Cs, handbook, bluebook, etc. Most of the time, there is confusion between sales and marketing. Common people also interchange sales and marketing words. Even within companies, the sales department doesn't like the marketing team and blames of not sharing good leads or poor content. O n the other side, the Marketing team, points sales team is not giving credit for their work. This story is always there and is not going to change ever. To understand the sales and marketing team functions, we should know how sales happenings from lead generation to sales closure. For large organizations or branded products/ services, sales may happen organically. But for a mid-sized or small organization sales and marketing should work in hand and glove mode. The...

  Read the recent interview published in one of the leading online news journals in Nellai 'www.tirunvelionline.com'. Our journalist team interviewed an interesting personality, who is a digital marketer, a doctorate, a professor, and a farmer. Yes, he is Ayyappan. Here is a small introduction. Ayyappan, hailed from a small town in Tamilnadu, started his career in the marketing industry after his post-graduation in management studies. He worked with some of the leading IT and consulting companies in Chennai and Bangalore. He realized that the transformation in the marketing lead to Digital Marketing. Tried on his own for a couple of years and then mentored by DD in the year 2020. (Covid-19 pandemic) Ayyappan was associated with several companies as a marketing leader. Slowly, started himself as a freelancer. After acquiring enough skill set and clients, quit his corporate life and started his digital marketing agency. The rest is history. Let's hear from him Durin...